Ideas to change the way you see change.

Hi, I’m Matt Johnson.

Pentagon policymaker. Corporate strategist. Trained mathematician. Former frontman of a punk band. Nonfiction author.

These roles may seem worlds apart, but in reality, they were a masterclass in human behavior. They taught me how and why humans change, and how to make it happen.

Whether it was compelling the United States Congress to approve security programs in Ukraine, helping Fortune 500 executives transform organizations, or persuading the Michigan Governor to change corrections policy to increase public safety, the work was the same: understand and influence key stakeholders and shape the stories they tell themselves.

With master’s degrees in public policy from the University of Michigan and mathematics from the University of Iowa, I now lead The Impossible Company while working on my third book.

Keynote Topics

  • For much of the time that we’ve had language, we've had music for the work we do—sea shanties, field songs, and industrial hymns that gave people meaning, strengthened bonds, built resilience, and passed hard-won wisdom from generation to generation.

    But modern work has no song.

    The musicologists will tell us that the power of work music wasn't born from the melodies, but the stories they carried. Stories that made people feel part of something larger than themselves. Stories worth repeating. Unfortunately, most organizations lost their story—replacing it with communications that inform but don't move, that update but don't inspire.

    Drawing from Matt’s book, Work Songs, this session will equip participants with the ideas and tools they need to shape and tell stories that organizations need to navigate change, rally their people, and make their purpose felt. 

    The stories we tell our employees and customers can do what work songs once did, and we don’t have to let the music die.

    Skills: Understanding your audience; Storytelling; Persuasive Communication

    Key Takeaways:

    • Why storytelling is the most powerful human invention.

    • Why all great stories have similar shapes.

    • How to craft and tell a story that will influence your audience.

  • For as long as humans have organized into tribes, nations, and empires, we have relied on diplomats. They are the builders of bridges, the decoders of hidden agendas, and the architects of peace. We tend to think of diplomacy as something that happens at historic summits, under grand chandeliers, or across international borders.

    But the most challenging borders are often internal.

    The modern corporation is its own geopolitical landscape—complete with competing factions, deeply entrenched silos, and conflicting human incentives. Too often, leaders try to push through massive changes or complex initiatives using raw authority, only to find their efforts quietly vetoed by institutional inertia or stakeholder resistance. True leadership inside Fortune 500 walls isn't about issuing commands; it’s about managing the quiet politics of alignment.

    Leveraging his experience in the Office of the Secretary of Defense, Matt will offer the tools and ideas participants need to build relationships, understand and influence stakeholders, and negotiate like the best diplomats. This session reframes the corporate landscape from a battleground of competing interests into an ecosystem of collaborative value, proving that the highest form of power is the power to persuade.

    Skills: Social Psychology; Advanced Negotiation; Cross-Functional Alignment

    Key Takeaways:

    • How to map the hidden incentives, fears, and motivations of your key stakeholders.

    • Time-tested negotiation tools used by diplomacy.

    • How to grow influence, build trust, and drive cross-functional cooperation.

  • Most organizational change efforts fail. Maybe our first mistake was calling it "change management." This implies human behavior can somehow be managed with slide decks, emails, town halls, and other tools of bureaucracy.

    Maybe we forgot that organizations are social systems—that the beliefs people hold, the relationships they form, and the stories they tell each other are the real forces that determine whether change takes hold. 

    Creating lasting change inside an organization is more anthropology than bureaucracy. It’s more psychology than technology. It requires mapping the human terrain to understand who the real influencers are, where the resistance lives and why, and what story needs to be true for people to want to move. It’s work that happens one stakeholder, one conversation, one moment at a time. 

    This session will equip leaders with the insights and tools they need to do it well.

    Skills: Stakeholder analysis and mapping; Influence; Storytelling

    Key Takeaways:

    • Why change is hard for human beings.

    • Understanding the difference between passive and active resistance to change.

    • How to identify and influence key stakeholders.

    • When and how to leverage storytelling to create momentum for change.

  • The vast majority of our time is spent in meetings, sending and reading emails, or on the phone. It’s the nature of our business. We spend most of our days communicating with people to share information, influence decisions, coordinate on projects, and build relationships. That’s why, one of the most important skills that you can build for your career and team is effective communication. 

    This session will provide insights, case studies, and tools to help you understand your audience and how to craft and tell a story that influences them. 

    Skills: Understanding your audience; Persuasive Communication; Executive Presence

    Key Takeaways:

    • How to understand your audience.

    • What people want most from communication.

    • How to use three key communication archetypes.

    • How to effectively tell your story.

Custom keynotes available incorporating ideas on storytelling, influence, negotiation, conflict resolution, and cooperation.